Smartfood (popcorn)

Smartfood (popcorn)

About Smartfood (popcorn)

Smartfood Popcorn is a white cheddar cheese-flavored popcorn offered by the Frito-Lay company. Smartfood, first created in 1985 by Andrew Martin, Ken Meyers, and Martin's wife Ann Withey in Hampton, Connecticut. It was intended to fill recloseable packages that Martin and his business partner, Ken Meyers, were trying to market. Meyers was quoted in the New York Times as saying that '[t]he popcorn turned out better than the package.' Smartfood was first marketed under the registered brand name in 1985, and was manufactured in Marlborough, Massachusetts. According to Meyers: 'Unlike the cheese popcorn already on the market, ours was made with real cheese and it didn't glow in the dark. We wanted quality and we were up against the negative consumer image, because prepopped popcorn in a bag was considered garbage, not worth the money because it's not fresh and you can make it better and cheaper at home.'