Snappy Tom is a brand of can and pouch cat food in Australia. The brand is owned and operated by SAFCOL, a company based in Adelaide. As of 2004, it was the number two brand in Australia and the brand entered the Canadian market. As of 2009, it was also quite popular in the Egyptian market, possibly due to its comparatively low cost relative to other competing brands, mostly from the United States. Snappy Tom ran a long-term promotion in the country during 2009 and 2010 in which reusable plastic can-lids were given as free gifts with the purchase of a multi-pack of the product.
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