SoulPancake is a new media company that seeks to provide platforms to explore "big think" topics such as spirituality, creativity, religion, arts, and philosophy. With a tagline of "Chew on Life's Big Questions," SoulPancake offers feature-length articles, exclusive videos, creative challenges, and interviews across its platforms. SoulPancake is not affiliated with any one religious or spiritual organization. The SoulPancake website beta-launched in March 2009 with an official launch in January 2010. By November 2010, the community had 50,000 active registered members and 1 million page views per month. SoulPancake was originally founded by actor Rainn Wilson of NBC's The Office and his friends Joshua Homnick and Devon Gundry in 2007. The original concept was a video series called "Metaphysical Milkshake." The founders deemed that the idea was too narrow and expanded it into a multi-platform media company. SoulPancake.
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