Sour Patch Kids are a soft candy with a coating of sour sugar created by Paul Mihalick. When sour confectionery was first introduced it was not considered a serious product category, more of a children's fad. Success, however, rocketed it into the mainstream. One of the driving forces behind the brand's growth was its success in cinemas, and even now it is a staple for moviegoers. Today Sour Patch Kids is a top selling sour brand in the North American marketplace. There are many different flavors, including regular, Watermelon, Fruits, Cherry, Sour Apple, Peach, Blue Raspberry, Xploders, and Extreme. The Sour Patch Christmas Kids, which are only sold around Christmas time, have been discontinued. The Allan Candy Company in Hamilton, Ontario, was chosen to produce Sour Patch Kids, offering quick access to the US marketplace and the advantage of world sugar prices. They continued development of the candy in their Ewen Road facility in Hamilton, Ontario, Canada.
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