Southern Comfort is an American liqueur made from neutral spirits with fruit, spice and whiskey flavourings. The brand was originally created by bartender Martin Wilkes Heron in New Orleans in 1874, and is now owned by the Brown-Forman Corporation. Although the original product contained whiskey, the current formula for Southern Comfort only contains whiskey-tasting flavoring rather than actual whiskey (except for the premium version called 'Special Reserve'). In the US Southern Comfort is available as 100 US proof (50% alcohol by volume), and 70 US proof (35% alcohol by volume). Southern Comfort Special Reserve, found in duty-free shops, is a blend of Southern Comfort and bourbon, and is 80 US proof. Southern Comfort Lime, released in the Summer of 2010, is 55 proof (27.
Contributions by GlassCobra, They call me Mr. Pibb, and Abelson.