Southpole is an American clothing label based in Fort Lee, New Jersey. It is owned by David Khym. David Khym named the new clothing label Southpole in honor of a team of Korean explorers who had recently become the first from that country to reach the South Pole. Southpole succeeded by providing styles similar to those of other popular urban labels such as FUBU, but at a much lower cost. In 1996, Kenny left in order to found his own business, Against All Odds, a chain of mall-based retail stores focusing on hip-hop fashion.