Speedo International Ltd. is a manufacturer and distributor of swimwear and swim-related accessories. Founded in Sydney, Australia in 1914, the industry leading company is now a subsidiary of Pentland Group Plc. Today, the Speedo brand can be found on products ranging from swimsuits and goggles to wrist watches and MP3 players. The Speedo brand is manufactured for and marketed in North America as Speedo USA by The Warnaco Group, Inc. under exclusive perpetual license. Company founder Alexander MacRae emigrated from Loch Kishorn in the Western Highlands of Scotland to Sydney, Australia in 1910. Originally working as a milkman, he founded MacRae and Company Hosiery four years later, manufacturing underwear under the brand name Fortitude (taken from his family crest). The Australian Armys need for socks during the First World War provided MacRae with enough business to expand and in 1927 his first line of swimwear, called a racer-back costume was introduced.
Contributions by Will Beback, Roland Longbow, and 22.214.171.124.