Spiffits are a group of branded products, launched in April 1989 as the first complete line of pre-moistened household cleaning towelettes. The line included a glass cleaner, furniture polish, a soft scouring cleanser, bathroom cleaner and a multi-surface cleaner and competed against similar individual products sold under the Lysol, Pledge, Clorox and Endust brands. The Spiffits towelettes were manufactured by DowBrands, the consumer products division of the Dow Chemical Company at the time. The product was launched with an $18 million-dollar advertising campaign developed by Henderson Advertising, of Greenville, South Carolina. The ad campaign featured animated Spiffits 'spokesboxes', produced using single-frame stop-motion filming techniques and moldable rubber box puppets, considered an innovative animation technique at the time.
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