Swatch

Swatch

About Swatch

The Swatch Group is the world's largest watch company, and the group has accelerated its acquisition of Swiss luxury brands in recent years. The Swatch Group owns the following brands: Breguet, Blancpain, Jaquet Droz, Glashtte Original, Lon Hatot, Omega, Tiffany & Co., Rado, Longines, Union Glashtte, Tissot, Calvin Klein, Certina, Mido, Pierre Balmain, Hamilton, Flik Flak and Endura. 'Swatch' began development in the early 1980s, under the leadership of the then ETA SA's CEO, Ernst Thomke with a small team of enthusiastic watch engineers led by Elmar Mock and Jacques Mller, The engineers of Swatch designed the case back of the watch as a movement main plate (platine). This concept led to the thinnest watch in the world-- the Delirium, which debuted in 1979.