Swedish Fish is a type of chewy fish-shaped candy. It has been developed with special flavors specifically for the North American market by the Swedish candy producer Malaco, which exports products to North America. In 1968, Malaco, a Swedish confectionery manufacturer, expanded its business by exporting a few of their products to North America. Various licorice ribbon and licorice lace candies were the first products to be exported. Malaco's export trade grew and in the late 1960s and early 1970s, Swedish Fish and Swedish Berries were developed specifically for the North American market. Malaco was eventually acquired by Leaf International. During the late 1960s, Swedish Shells were created. These were identical in composition, flavor, and color to the original Swedish Fish, but were in the shape of scalloped seashells and came in red (cherry), yellow (lemon), orange (orange), and green (lime). The Swedish Shells were the first color/shape expansion of the Swedish Fish line.
Contributions by Hafspajen, ClueBot, and Bishonen.