TaB Energy is marketed as a low calorie energy drink named after TaB, Coca Cola's original low-calorie cola brand. While it shares the TaB name, it is not a cola product like the original TaB. Fashion Week Daily describes it as a sweet and sour beverage with a taste reminiscent of a liquid Jolly Rancher. Some drinkers alternatively label the taste as reminding them of strawberry or watermelon Nerds, and find it bitter yet quenching. Others still find that it has a distinct leafy taste. It is sweetened with sucralose (rather than saccharin), is pale pink, and lightly carbonated. It is packed in 10.5-US-fluid-ounce (311 ml) slim cans (with a shape similar to the can used for Red Bull). The New Yorker notes than the original Tab has 31 milligrams of caffeine and less than 1 calorie (4.2 kJ) per serving, while TaB Energy has 95 milligrams of caffeine and 5 calories (21 kJ). (It also contains 785 mg taurine, 116 mg ginseng extract, 19 mg carnitine, and 0.
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