Tapout is an American business enterprise specializing in producing clothing and miscellaneous gear targeted at mixed martial arts fans who are generally males age 13-27 as well as a magazine devoted to mixed martial arts fighting (formerly Bodyguard magazine). Charles Lewis, Jr. (also known as 'Mask') and Dan Caldwell (also known as 'Punkass') founded the Tapout company in 1997 in San Bernardino, California. The company is currently based in Toronto, Canada. From a gross of $30,000 in 1999, Tapout's earnings rose to nearly $200 million in 2009 alone. The company has a worldwide network of licensed retailers, including Dillard's, Champs and Spencer Gifts. In 2007, Tapout launched a reality television series, also called Tapout, on Versus.