TCBY (The Country's Best Yogurt, formerly This Can't Be Yogurt) is an international franchise chain of frozen yogurt stores based in the United States. It is the largest U.S. retailer of soft-serve frozen yogurt with live active cultures. In 1981, the first TCBY store was opened in Little Rock, Arkansas, USA by Frank D. Hickingbotham. TCBY began franchising the next year, and by 1984 there were over 100 stores. As the company grew, the name was applied for a time to the tallest building in Arkansas, known until 2004 as the TCBY Tower, in downtown Little Rock. It is now known as Metropolitan Tower. Prior to 1984, the company's name was 'This Can't Be Yogurt', but a lawsuit from a competitor named 'I Can't Believe It's Yogurt!' forced TCBY to create a new name from its initials.
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