Texas Earnest 'Tex' Schramm, Jr. (June 2, 1920 - July 15, 2003) was the original president and general manager of the National Football League's Dallas Cowboys franchise. Schramm became the head of the Cowboys when the former expansion team started operations in 1960. Despite his name, Schramm was not born in Texas, but in San Gabriel, California. Texas was his father's name and where his parents met. Schramm attended Alhambra High School and went to the University of Texas, graduating in 1947 with a bachelor's degree in journalism. At UT he was a member of Phi Kappa Psi Fraternity, as was his father. Schramm interrupted his education to serve as an officer in the United States Army Air Forces during World War II. Before joining the Cowboys, Schramm was part of the Los Angeles Rams from 1947 to 1956. During his tenure, he hired Pete Rozelle as the Rams' public relations director; Rozelle later became one of the most important commissioners in the history of the NFL.
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