The Game Headwear originated as Neil's Sporting Goods in the 1960s. Initially started to equip little league and school athletic teams, the company's business greatly increased in the 1970s and 1980s. Nine stores in the Georgia cities of Albany, Columbus, and LaGrange and the Alabama cities of Phenix City and Auburn allowed The Game to become one of the most important sports apparel companies in the Southeastern United States. Neil, apparel, etc.) to the local little league and school athletic teams. This business grew rapidly during the 1970s and early 80s until he had built a small chain of 9 sporting good stores covering Phenix City, AL; Auburn, AL; Columbus, GA; Albany, GA; and LaGrange, GA. The business grew steadily until he had become one of the largest sporting goods retailers in the southeast. Neils Sport Shops grew into multiple divisions, which included a retail segment, team sales, concessions and military.
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