Titleist is an American brand name owned by Fila for golf equipment and apparel products produced by its subsidiary called the Acushnet Company, which is headquartered in Fairhaven, Massachusetts. Acushnet is best known for its Titleist golf balls. It also produces clubs and other equipment, apparel and accessories under the brands FootJoy, and Pinnacle in addition to Titleist. On December 8, 2010, Fortune Brands announced that it would soon sell or spin off Titleist and some other brands. It was then announced on May 20th, 2011 that a Korean group associated with Fila Korea, Ltd. and Mirae Asset Private Equity would purchase Acushnet for $1.23 billion in cash. The name Titleist is derived from the word 'titlist', which means title holder. Several marketing mottos have been promoted for the Titleist brand, including 'The #1 ball in golf', 'Serious clubs for serious golfers', 'It's not how you mark your golf ball, it's how you mark your Titleist'.
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