Toblerone

Toblerone

About Toblerone

Toblerone is a chocolate bar brand owned by Kraft Foods, who acquired the product from former owner Jacobs Suchard in 1990. It is well known for its distinctive prism shape (triangular prism or pentahedron). Toblerone was created by Theodor Tobler (-) Bern, Switzerland in 1908. Theodor Tobler together with Emil Baumann (Theodor Toblers cousin) developed a unique milk chocolate including nougat, almonds and honey with a distinctive triangular shape. The product's name is a portmanteau combining Tobler's name with the Italian word torrone (a type of nougat). The image of a bear is hidden in the Matterhorn mountain symbolizing the town of its origin. The triangular shape of the Matterhorn in the Swiss Alps is commonly believed to have given Theodor Tobler his inspiration for the shape of Toblerone.

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