The Fiesta Bowl, now sponsored by Frito-Lay and named with their Tostitos brand, is a United States college football bowl game played annually at the University of Phoenix Stadium in Glendale, Arizona. Between its origination in 1971 and 2006, the game was hosted in Tempe, Arizona at Sun Devil Stadium. Previous sponsors included Sunkist and IBM. In 1998, the Fiesta Bowl became part of the Bowl Championship Series (BCS), and before 2007 every four years (most recently in 2003) was the designee for the national championship game.
Contributions by Dale Arnett, IanManka, and Autiger.