MUSIC TELEVISION. MTV (Music Television) is a cable channel launched by Warner Amex Satellite Entertainment in 1981 and acquired by Viacom in 1987. Supported by advertising, it began as a service providing music videos twenty-four-hours per day in programs hosted by 'video jockeys' (VJs), a term coined by MTV. Before long, programming diversified as the channel introduced game shows (Remote Control, Singled Out); animated series (Beavis and Butt-Head, Daria); news programs; and later, a soap opera, Undressed.Perhaps more than any other channel, MTV helped launch the cable explosion in America. Many viewers who had been reluctant to sign up for pay cable services ultimately capitulated to the pleas of their children and teenagers who could find on MTV what was not available on broadcast channels.