Twinkie

Twinkie

About Twinkie

The Twinkie is an American snack cake made and distributed by Hostess Brands. They are marketed as a 'Golden Sponge Cake with Creamy Filling'. Twinkies were invented in Schiller Park, Illinois in 1930 by James Alexander Dewar, a baker for the Continental Baking Company. Realizing that several machines used to make cream-filled strawberry shortcake sat idle when strawberries were out of season, Dewar conceived a snack cake filled with banana cream, which he dubbed the Twinkie. He said he came up with the name when he saw a billboard in St. Louis for 'Twinkle Toe Shoes'. During World War II, bananas were rationed and the company was forced to switch to vanilla cream. This change proved popular, and banana-cream Twinkies were not widely re-introduced. The original flavor was occasionally found in limited-time promotions, but the company used vanilla cream for most Twinkies. In 1988, Fruit and Cream Twinkies were introduced with a strawberry filling swirled into the cream.

Contributions by CatherineMunro, 68.163.81.18, and Jeremy Visser.

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