Ultra Brite (toothpaste)

Ultra Brite (toothpaste)

About Ultra Brite (toothpaste)

Ultra Brite is an American toothpaste and tooth-whitener marketed by Colgate-Palmolive in the United States. Ultra Brite gained popularity during the 1970s with a commercial that stated, 'Ultra Brite gives your mouth...[bling]...sex appeal!' It was introduced as an imitator of Maclean's adult toothpaste, but was soon reformulated with a peppermint flavor to give it a more pleasant taste.