V de V (fashion brand)

V de V (fashion brand)

About V de V (fashion brand)

V de V is a fashion label focusing mainly on sportswear founded in 1963 by Michle Rosier. In 1963 Michle Rosier founded 'V de V', which stands for Vtements de Vacance. This translates literally as 'Clothes for Holiday'. The label quickly established a reputation for fine quality sportswear, including swimwear and ski-wear. Her love of plastics led to her being nicknamed the 'Vinyl Girl' . The International Herald Tribune compared Rosier's 'style without nostalgia' for ready-to-wear to Andre Courrges's haute couture designs. Michle Rosier and V de V designs were sold in France through outlets such as Dorothe Bis and she also designed for White Stag in the USA and Jaeger in the UK Her ski-wear was particularly distinctive, including ski-suits in quilted nylon velvet and vividly coloured suits with detachable face panels such as the one featured on the front cover of Sports Illustrated magazine for 13 November 1967.

Contributions by Mabalu, JustAGal, and Ohconfucius.