WCMG (94.3 FM) is a radio station broadcasting an active rock format. Licensed to Latta, South Carolina, USA. The station is owned by Cumulus Media. The station became WWPD in February 1988. In April 1993 the station changed its call sign to WLXP, and in March 1994 to the current WCMG. WATP-AM 1430 and WATP-FM 94.3 were licensed to Marion, South Carolina. WATP-AM played country music, while WATP-FM played beautiful music. Then as WKXS the FM station played country music before a switch to urban contemporary and gospel music late in the 1980s as WWPD; the AM took over the WKXS letters and played oldies. As WLXP this station was Christian country. Later, WCMG was 'Magic 94.3', playing urban adult contemporary music and featuring programming from ABC Radio.
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