WDAI '985 Kiss FM' is an urban contemporary radio station licensed to Pawleys Island, South Carolina and serves the Grand Strand area. The Cumulus Media outlet is licensed by the Federal Communications Commission (FCC) to broadcast at 98.5A_MHz with an effective radiated power (ERP) of 6 kW. 98.5 signed on in the early 1990s with an adult contemporary and sports talk format. It became the market's first urban contemporary FM after a couple of years. By 1996, WDAI was the number one station in the market. WDAI dropped to third in Fall 1998 but regained its position in Spring 1999, losing the top spot to WJYR in Fall 1999. The drop in ratings came after a move toward more adult music, with 34-year-old women the target audience, after program director Ernie D.
Contributions by Vchimpanzee, 184.108.40.206, and 220.127.116.11.