The Willy Wonka Candy Company is a brand of candy owned by Crest Foods Inc. and licensed by Nestle S.A. using licensed materials from Roald Dahl's Charlie & the Chocolate Factory and its two film adaptations for their packaging and marketing. The brand started in 1971, coinciding with the release of the first film adaptation. They were bought by Nestle in 1988. The brand is used on a range of candies in North America and a range of chocolate bars in the United Kingdom. Nestle also sells sweets and chocolate under the Willy Wonka brand in the Republic of Ireland, Australia, New Zealand, Japan, Mexico and Brazil. A number of the Wonka-branded products actually did originate in the book and later films, such as the Everlasting Gobstoppers and the Wonka Bar, while others were originally created or acquired for the brand.
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