WKOR-FM (94.9 FM, 'K94.9') is a country music formatted radio station based in Columbus, Mississippi. WKOR is owned by Cumulus Licensing LLC. WKOR serves East Central Mississippi and parts of West Central Alabama with an ERP of 50,000 watts. Cities in the primary coverage area are Columbus, West Point, and Starkville, Mississippi. WKOR's AM station has been around for many years. Aside from a series of late night broadcasts for testing purposes, WKOR (980 kHz) went on the air for the first time at Noon July 9, 1968. First DJs were Program Director Bill Tanner (who went on to Y-100 in Miami and KLVE in Los Angeles), Butch Luke (former Mississippi State football player and later continued as a big local personality) and Jon Robin (from WACR in Columbus).