WKXS-FM is a radio station broadcasting a classic hits format and airing John Boy and Billy in the morning. Licensed to Leland, North Carolina, USA, the station serves the Wilmington area. The station is currently owned by Cumulus Media. Cumulus Broadcasting purchased four Wilmington radio stations in Spring 1997. After a survey, general manager Clay McCauley said, 'Basically, we found a hole in the market big enough to drive a Mack truck through.' 25 percent of the market's population was African-American, but only one radio station was reaching that audience. On Friday, October 3, 1997, WAAV-FM began repeatedly playing 'Kiss' by The Artist Formerly Known As Prince. The new Kiss 94.