Wonder Bread

Wonder Bread

About Wonder Bread

Wonder Bread is the name of a brand of white bread. It is sold in North American stores and produced by Hostess Brands in the United States, Weston Bakeries Limited, a subsidiary of George Weston Limited, in Canada , and by Grupo Bimbo in Mexico. Wonder Bread was originally produced by the Taggart Baking Company of Indianapolis, Indiana and debuted on May 21, 1921, after a blind promotion with ads that only stated a 'Wonder' was coming on May 21, 1921. When it was launched, the new brand was named by vice president for merchandising development Elmer Cline, who was inspired by the International Balloon Race at the Indianapolis Motor Speedway. Cline was filled with 'wonder' by the scene of hundreds of balloons creating a kaleidoscope of color resulting in the iconic red, yellow and blue balloons featured on the Wonder Bread logo. The logo was designed by commercial artist Drew Miller while he was on staff at a Chicago ad agency.

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