WPLR (also known as 99.1 PLR or 'Connecticut's #1 Rock Station') based out of New Haven, Connecticut, is a rock station owned by Cox Radio. The station, which started as WNHC-FM, has a history as a pioneer in the album oriented rock format which it has closely identified with since the format's inception in the early 1970s. WPLR plays far fewer songs than in its formative years. The station now plays approximately 300 songs selected primarily by focus groups. The physical location of the station has also changed as the studios are now co-located with other radio stations in Milford, Connecticut. Previously, the studios were located in Hamden and prior to that the offices and studios were on Chapel Street in New Haven.
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