WSMS (99.9 FM, 'The Fox') is a Mississippi based radio station broadcasting an album-oriented rock music format. Licensed to Artesia, Mississippi, USA, the station serves the Columbus-Starkville-West Point area. The station is currently owned by Cumulus Media and features programing from Premiere Radio Networks. The Federal Communications Commission issued a construction permit for the station to Bravo Communications, Inc. on May 10, 1984. The station was assigned the call sign WZIX on July 3, 1984, and received its license to cover on July 15, 1987. On June 1, 1991, the station changed its call sign to WJWF-FM. Bravo Communications assigned the station's license to the current owner, Cumulus Media, on February 14, 2002.
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