WSRV (97.1 FM; '97.1 The River') is a rock-leaning classic-hits formatted radio station that plays music from the 1960s, 1970s, and 1980s. It is broadcast from the Cox Media Group facility on West Peachtree Street near the Brookwood area (between Midtown and Buckhead) of Atlanta in the United States. It transmits from a broadcast tower at the northeastern edge of metro Atlanta, which it now shares with sister station WSBB-FM, and a permit for a broadcast translator for WSB-TV on physical (RF) TV channel 46. The station took the WFOX broadcast callsign in 1972. It was a top-40 station targeting Gainesville, Georgia (its city of license) until 1985, when it moved into the Atlanta media market and switched to adult contemporary. From 1989 to early 2003, the station was oldies 'Fox 97'.
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