WWRM (94.9 FM) is an adult contemporary music formatted radio station serving the Tampa-St. Petersburg, Florida radio market. WWRM began on 107.3 (on what is now WXGL), but later moved to 94.9 with its soft AC format. The station evolved to more of a mainstream AC sound as Magic 94.9 by 2001, a year after joining its new sister station, WDUV (a soft AC station) in its Cox Radio ownership. The station plays Christmas music from mid-November to December 26. Rahall Communications, owner of WLCY-AM 1380 and WLCY-TV channel 10 in St. Petersburg, signed on 94.9 in 1970 as WLCY-FM from the 'Rahall Color Communications Center' on Gandy Boulevard.
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