Zune is a digital media brand owned by Microsoft which includes a line of portable media players (now discontinued), a digital media player software for Windows machines, a music subscription service known as a 'Zune Music Pass', music and video streaming for the Xbox 360 via the Zune Software, music, TV and movie sales, and the media software for Windows Phone. In October 2011, Microsoft announced the discontinuation of all Zune hardware, encouraging users to transition to Windows Phone. In June 2012, Microsoft confirmed the death of the Zune brand. The first-generation Zune device was created by Microsoft in close cooperation with Toshiba, which took the design of the Gigabeat S and redeveloped it under the name Toshiba 1089 as registered with the Federal Communications Commission (FCC) starting in 2006. Xbox 360 overseer J Allard ran the project, codenamed "Argo," staffed with Xbox and MSN Music Store developers who worked on "Alexandria", finalized as Zune Marketplace.
Contributions by Dancter, Darkskedar, and MamboJambo.